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Purpose Built Planning Director, Client Advisor

Alex Willard, EA

“It’s not about me” is a mentality that I strive to display daily. That mentality prompts my passion to serve others and cultivate meaningful relationships, which seamlessly aligns with the fiduciary values at LeConte. Stewardship is a value that I keep at the forefront of my life. I look forward to working with others by educating and asking tough questions that help them see what’s possible and pursue purpose.

Since 2016, Alex has worked hard to maintain a “sponge” mentality, soaking up knowledge from his seasoned co-workers and other industry leaders by spending most of his time reading and learning about taxation and financial planning.

After graduating from Maryville College in 2017 with a Bachelor of Arts degree in Finance and Accounting (minor in Sociology), Alex accepted a role as a Planning Associate. Since then, he has passed the Uniform Investment Adviser Law Examination (Series 65) and the Special Enrollment Examination (SEE). The SEE along with other requirements allowed him to receive the federal designation, Enrolled Agent (EA), handed down by the U.S. Department of the Treasury. In his current role, he provides support to clients in tax preparation, tax strategy, financial planning and supports, as well as manages client relationships.

Alex actively serves in several Blount County leadership roles. He serves on the United Way of Blount County Board of Directors and is a member of the Executive Committee. In addition, he currently serves as the Treasurer of the Board for the Blount County Youth Court and served a three-year term with the Blount County Young Professionals. He is a Leadership Blount 2023 alum.

Alex married his wife, Hannah, October 2021 and they reside in the Alcoa community with their miniature Golden Doodle, Dixie. They together enjoy serving with their Foothills Church community, traveling to new places, cheering on the Maryville College Fighting Scots/Tennessee Volunteers and also enjoy spending time with their family.

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GET IN TOUCHContact Alex

Address
4th Floor
333 E. Broadway Avenue
Maryville, TN 37804
Phone
(865) 379-8200
Check out our writings

Financial Friction

Good News for College-Bound Students
Good News for College-Bound Students
Here are five things you’ll likely spend the most on over your lifetime (in no particular order): Cars – National average new car price: $48,000 Weddings – National average cost: $33,000 Homes – National median home price: $415,000 in 2025 (up 4.5% from 2024) Education – Estimated lifetime cost: $40,000 – $175,000 Funerals – Median...
Alex Willard Promoted to Partner at LeConte Wealth
Alex Willard Promoted to Partner at LeConte Wealth
For Immediate Release                                Maryville, Tenn. – LeConte Wealth is pleased to announce the promotion of Alex Willard to the position of Partner with the company, marking a significant milestone in the firm’s long-term growth strategy and commitment to leadership development. ...
Part 2: The Anatomy of an Annuity – What Is Really Under the Hood
Part 2: The Anatomy of an Annuity – What Is Really Under the Hood
In the first post of this series, we discussed why annuities often leave investors feeling confused about what they own. That confusion is not a reflection of poor decision making or a lack of financial knowledge. More often, it is the result of how these products are constructed. Annuities are layered contracts with multiple moving...
Busyness
Busyness
In a world that celebrates hustle, being busy is often worn like a badge of honor. But not all busyness is created equally, and more importantly, not all of it moves you closer to your goals. The term “Busyness Capacity” is one that I’ve been interested in for a while now, as life just seems to stay busy, and I often feel the...

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