Like it or not, social media is changing our business perspective. Reputation management is becoming a commonplace business practice for Attorneys, Physicians and others service oriented businesses. If you are a Health Care service provider you should realize by now that patient opinions on your practice are just a search engine question away from their computer screens. Mx.com recently posted several steps for physicians to remember when they encounter bad news about their practice. Here’s a quick summary:
Don’t Over React – The Streisand Effect and Rubber Neckers
Get Proactive – Know What’s Out There
Trust your patients – Educate and Appreciate
You may want to start by investigating some of the links in the MX.com story. It is normal to become defensive when you encounter negative comments about yourself or your business. Successful professionals keep their emotions in check and are proactive in addressing their clients’ needs. Click here for the full story.
